The government believe that getting smashed is more important, safer and more beneficial to our health than exercise
Pubs opened on Saturday 4th July and immediately it was clear that drunk people can’t social distance! The government was likely thinking of the financial impact and perhaps getting herd immunity, however, they should have been thinking about the message it sent and the impact to our health. Fitness is vital to our health and wellbeing. It also boosts our immune system, which will help fight COVID. Social distancing??? One thing is for sure…. You can control yourself after 10 squats, but not after 10 shots!
People won’t stop exercising because they are stuck at home
As the gym became people’s living rooms, home exercise equipment joined the ranks of flour and toilet roll in the initial rush to get hold of items as the UK went into lockdown. One provider, Gorilla Sports UK, was forced to temporarily pause sales at the end of March after seeing “a massive surge in demand”. In a statement the company said:
“We were forced to make the difficult decision to suspend sales while we worked round the clock to reduce the order backlog.”
Additionally, the proof that people were working out came from some of the major players in online fitness. Les Mills saw an increase of 900% in sign ups, Beach Body 200% growth in subscribers and Peloton stocks skyrocketed nearly 50% in one month.
Personally our Instagram followers grew by 50% in a month, which would have normally taken over a year.
Instagram Live is a thing
If anyone went live before lockdown it was probably an accident and people tuned briefly to quickly tune out. However, the industry (and every man and his dog) was quick to move on to Instagram Live or other platforms to support clients, with many doing so free of charge. We went immediately onto Instagtram Live with 20+ classes/week and we delivered 360 classes over 15 weeks of lockdown. IGTV is now home to lots of free content and we personally have 100+ classes on there for free.
Running is back (not sure if it ever went, but it’s more popular now…..)
Run for heroes – Run 5k donate £5 has spiked a new resurgence in running. Strava downloads are through the roof with people hitting the streets for their one use of outdoor exercise to try and beat their Aunties lap time of the lake! Our founder Henry Weston (Sports Science Graduate, Level 3 PT and online fitness coach having coached 1,900+ online workouts) has created running workouts that you can do for free with mixes curated by top DJs – https://soundcloud.com/mixeduprunners
The fitness industry supported charities in need
- New Balance, the athletic footwear brand switched production from sports gear to facemasks.
- Under Armour wasted little time making a $2 million donation to support struggling communities across America. The fitness brand pledged $1 million to the charity Feeding America and another $1 million to the launch of a 30-day healthy at-home fitness challenge on the company’s MyFitnessPal app.
- 1Rebel offered to hand over facilities to NHS
There are many, many, more…. The fitness industry is definitely one that is generous and supportive.
Joe Wicks is now in charge of PE!
Joe Wicks raised a whopping £500,000 for the NHS with his videos and t-shirts, shortly after uploading his 50th daily YouTube workout. He is even in talks about restructuring the national curriculum for PE after his online success. Good luck mate.
Captain Tom showed we can all do our bit, no matter our age
Captain Tom Moore, a war veteran, has gone above and beyond to raise money for the NHS during the coronavirus pandemic.
Tom, who turned 100 last month, pledged to raise £1,000 as a way to thank all NHS staff for their work. In order to raise the money, he set himself a challenge to walk 100 laps of his Bedfordshire garden.
The inspirational veteran eventually raised over a staggering £32 million for the NHS – £32, 795, 065 – to be exact.
We don’t know how the industry will change post lockdown. Most of the leading studios now offer a mixed offering of live and online, but what percentage of consumers will stay online and how many studios will have to close? The high street has moved from retail stores to online, is fitness the next thing to follow?
What do you think?